Pop-Tarts BRAND ANALYSIS PROJECT Research Paper

Pop-Tarts BRAND ANALYSIS PROJECT - Research Paper Example In addition, the intervention would improve the presence of the product in the market. In addition, the Company should shift its attention to the social media. In the meantime, people are shifting to social media is order to look for information concerning their products of choice. Furthermore, they are using the platform to assess the reviews of the people who have already used the products (Natow and Jo-Ann 109). This would enable the company to reach a mass market. On the other hand, the marketing department can use the platform to chat with the customers and understand various aspects that affect their consumption behavior. This would make it possible for the business to make changes on the product in order to satisfy the interests of the target market. In the past few years, there has a stiff price war between Pop-Tart and competitors products such as Toastettes, Toastables, and Toaster Strudels. This aspect is threatening the market share of the business and competitive advantage of the product. As a result, The Company should invest in the latest technology in order to lower the breakeven price. Furthermore, the company should invest heavily on improving operation efficiency, an aspect that will play a significant role in reducing unnecessary costs. This will make it possible to reduce the price of Pop-Tart in the market. Pop-Tart recorded sales have been in an increasing trend over the years However, if the company focuses more on the Spanish speaking community, it is likely to gain ground and recover its lost market share. The product has dominated the US, Canada, and UK market (Natow and Jo-Ann 76). However, in Canada and UK, the product is facing stiff competition from the local firms. This is because the firms are taking advantage of the local cultures which advocate for the consumption of locally produced goods. In addition, people in this region want to be associated with a company that

Research Paper on Comparative analysis of Wal-Mart, Kmart and

On Comparative analysis of Wal-Mart, Kmart and Burlington - Research Paper Example 10) through different business and management strategies. Almost all different companies play very uniquely in the market with varying organizational objectives, visions, techniques, ideas and strategies and therefore all these companies provide illuminating examples for how differently a market can be created and maintained. This piece of research paper presents a comparative study of the company background information, organizational cultures and environmental factors of three well known companies; Wal-Mart, Kmart and Burlington Coat factory. Based on the comparative analysis of the business strategies and marketing techniques of these three companies, this paper explains how different companies play uniquely in the market by creating values for their customers to make them ultimately satisfied. Company Background Information Wal-Mart The Wal-Mart is always an amazing business story since it has emerged to be the largest retailer from the dream of a family to start a small lucrativ e retail business with their personal saving of six thousand dollars (Soderquist, 2005). Out of all the retail and other brands in the US, Wal-Mart has undoubtedly affected the life of millions around the world by changing their lifestyle, culture and social status too. Wal-Mart operates retail stores in various formats and segments across the world such as discount stores, supercentres, neighborhood markets, Sam’s club and market-side. It is ranked first by Fortune 500 on the list of America’s largest corporations and also as one among the world’s largest corporations listed in 2011. Wal-Mart stores provide its customers with wide range of national as well as internationally recognized brands in categories of grocery, home appliance, entertainment, health and wellness, apparel, home wares and so on. One of the major strengths of the company is that it can quickly shift the products mix to adapt to changes in demand and market since the company has dominant posi tion in its market and also that it provides wide ranges of goods and services (Datamonitor, 2011). The Wal-Mart story The Wal-Mart story begins with Sam Walton’s dream to start a small franchise Ben Franklin’s variety store in Arkansas, Bentonville in 1945 (Ferrell, Fraedrich & Ferrell, 2009, p. 293). The retail store that Sam Walton started began to inspire a group of people with his uncanny ability and his vision to create not just one-of-a-kind company but a revolutionary business model and thus to grow to impact the standard of living for millions upon millions of people every day in the US and worldwide (Soderquist, 2005). Until 1962, the business was entirely devoted to the operation of franchise variety stores. By July 1962, Sam Walton opened the first Wal-Mart store in Rogers and this has eventually grown to be a large chain with 24 stores that ringed up $ 12.7 million sales in 1967. In 1969, the company is formally incorporates as Wal-Mart Stores Inc (History